Church’s Chicken ™ shares a recipe for employee engagement
ATLANTA, April 21, 2021 / PRNewswire / – Akumina employee experience platform and iconic fast food chain Church chicken joined forces last month – not for a tutorial on how to create that famous handcrafted flavor, but for a webinar focused on branding your people with technology – a four-year project in the works for the international giant chicken.
Church’s Chicken began working to develop and run a new contemporary people brand in 2018. The process began with a survey of franchise and corporate team members. When collected and analyzed, the results painted a picture of a corporate culture not so synonymous with the bold and proud flavor of the brand. Texas roots.
“What we were seeing was an absence of pride,” described Karen viera, Senior Vice President and Director of Human Resources at Church’s Chicken. “We realized we lacked teachable content that would give our team members the necessary guidelines to exemplify behaviors and brand alignment – which would ultimately help them understand and truly embrace its rich heritage and legacy: hence the emergence of Our Texas Way. “
“Our Texas Way serves as a cultural framework to consistently guide us,” explained Allyson konrad, Head of Internal Communications at Church’s Chicken. It is a set of behaviors that help define our own brand image and allow our team members to authentically experience our brand through all interactions – from the way they greet customers to the way they speak with their customers. colleagues. “
To run and strengthen this newly developed people brand, Church’s Chicken leveraged technology with Team Church’s highly ingenious digital work platform. In addition to the fact that Team Church is a one-stop-shop for all company resources, brand news and employee recognition stories, the hub serves as a space for ongoing communication and engagement with members of team, and provides a sense of community by connecting Church employees. from across the country.
“This is a platform for employees to have their voices heard,” Konrad continued. “As a unified team, we bring the brand of people – Our Texas Way – to life with our Team Church’s intranet site, and to live up to its corporate motto – “Everything you need, you can find it on Team Church’s!”
About Church’s Chicken® / Texas Chicken ™ / Church’s Texas Chicken ™
Founded in San Antonio, Texas, in 1952 by George W., Church’s Chicken® is one of the largest quick-service chicken restaurant chains in the world. Church’s® specializes in original and spicy chicken freshly prepared throughout the day in small batches that are hand beaten and double breaded, Chicken Sandwich, Texas Tenders, Honey Butter Cookies ™ made from scratch and freshly baked, and classic home-style sides all for great value. Church’s® (along with its sister brands Church’s Texas Chicken in the Americas and Texas Chicken® outside the Americas) has more than 1,500 locations in 26 countries and international territories. During two national media windows, the brand generated sales performance that surpassed the broader category of QSRs. For more information visit www.churchs.com. Follow Church’s® on Facebook at www.facebook.com/churchschicken and Twitter at www.twitter.com/churchschicken
Contact: Kim miller
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SOURCE Church Chicken